Our Business

We work to deliver YOUR vision, the way YOU want it

As a leader in houseware product design and manufacturing, we add value for our customers by:

  • Responsibly managing entire supply chains 

  • Remaining committed to meeting customer needs 

  • Delivering competitive pricing, high-quality service, and reliable delivery

We also leverage our extensive global network, depth of experience, market knowledge, and advanced technology - to respond rapidly to evolving consumer and production trends.

Betty Crocker cooking products designed by Formula Brands


Exclusive Licensing & Distribution
Formula Brands thrives on innovation. Our ability to project trends and anticipate change has positioned us as the exclusive licensed manufacturer for some of the world’s largest brands, such as Betty Crocker, Pillsbury, Old El Paso, Westinghouse, Black & Decker and Got Milk.


Manufacturing Partners


Manufacturing Partners
We are continually expanding. Our Hong Kong office oversees all factory engagements in China and facilitates factory visits.



Our engineering department can provide in-depth testing and approval of products sourced and delivered to North America. Services include product testing and obtaining approvals and verification certificates from various safety agencies. Our industry leading engineering team provides licensed retailers with confidence that products will meet and exceed expectations.


Artwork & Design

Artwork & Design 
Our art department is composed of experienced graphic designers and technical editors, who engage with our customers and factories to create versatile designs for client or company needs. Their task is to develop cutting edge packaging designs, POS, instruction manuals, product catalogues, marketing materials, and design related client requests.


Shipping and Logistics

Shipping & Logistics
Ready for any shipping challenge, by sea or by air, we arrange for the most efficient and reliable shipping solutions for our customers. Our logistics provider currently controls over 4 million individual product movements and organizes over 7,520 hours of inspections in their factories each year.


After-Sales Support

After Sales Support
Our Customer Service Centre team directs claims between the engineering department and our large service agent network, to ensure the fastest and best solution is provided to answer client questions. Our support team handles management of warranties, spare parts, store support, and consumer care. 


Interested in learning more about our competitive business solutions? Give us a call today at 905-709-4074 – we’d love to discuss your ideas.