Ambitious. Creative. Diligent.

Combining innovation and expertise, the Formula Brands vision is to lead and revolutionize how houseware products and appliances are developed, sold, and experienced. 

Specializing in private brands, control brands, and licensed national brands, Formula Brands strives to become the leading supplier and most creative player in the houseware product industry. 

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Our Capabilities

With an extremely talented and diverse team behind us, we provide service in:

  • Product design

  • Engineering

  • Brand management

  • Customer experience

  • Packaging, and more. 

Industry sectors we are currently making an impact on include small kitchen household appliances, cookware, bakeware, culinary tools, kitchen linens, flatware and consumable kitchen products.

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Our Legacy 

Since 1995, Formula Brands has built strong and enviable relationships with a supplier list of 175 leading brand manufacturers across the globe. Our company structure is focused on providing an in-house service for sourcing, producing, and delivering goods - on budget, and on time.  

Reliable, professional, and capable, we lead some of the largest global brands through their entire product development experience - from concept to sale, and beyond. 

YOUR vision, the way YOU want it.