Our Brands

Shaking up the industry, we’re proud to offer creative private labeling consultation to private brands, control brands, and licensed national brands.

At Formula Brands, we understand that modern consumers crave reliability, professionalism, and creativity – so that’s the formula we deliver to our customers. 

Miscellaneous appliances


Private Brands

Why settle for ordinary? With user-friendly features and stunning design, Formula Brands products won’t just toast bread or brew coffee; they’ll serve as focal points for the aesthetic of your customer’s entire kitchen. 

For our private label brands, we have:
  • Small kitchen household appliances (toasters, blenders, slow cookers, coffee makers, rice cookers, etc.)

  • Bakeware (Baking trays, muffin trays, cake pans, etc.)

  • Cookware (pots, pans, skillets, etc.)

  • Culinary tools (pizza cutters, rolling pins, spatulas, scissors, knives, serving spoons, can openers, etc.)

Licensed National Brands

Betty Crocker

Betty Crocker™

Betty Crocker™ is a cultural icon, often referred to as America's "First Lady of Food", and has been a part of families' food traditions since her inception in 1921.  Her name continues to resonate with the millions of fans who buy Betty Crocker™ branded products in store.  Betty Crocker™ inspires and guides the modern home maker still today!

There is nothing better than a homemade treat, and Betty Crocker™ brand Appliances and Kitchen Products empowers home cooks and bakers with the tools to inspire the home chef in all of us!  

Appliances and Products

Inspiring memorable moments for today’s generation of foodies and home chefs, the Betty Crocker™ line of quality appliances, bakeware, cookware and consumables have instant consumer recognition and appeal.

Betty Crocker and associated words and designs are trademarks of General Mills, used under license.  ©General Mills



Families have trusted Pillsbury™ to make mealtimes special for nearly 150 years.  The Pillsbury Doughboy is a much-loved champion for the Pillsbury™ brand and inspires families to make more homemade memories.  The Doughboy has aired in over 600 ads for over 50 products.  He is commemorated as a balloon in the iconic Macy's Thanksgiving Parade and, at one time, received over 200 fan letters a week.

Pillsbury™ brings families together around a kitchen, and oven, and a table to create new memories.  What could be better than a line of Pillsbury™ cookware and bakeware products designed for the makers in all of us?

Pillsbury and the Doughboy character are trademarks of General Mills, used under license. ©General Mills

Control Brands

Marketing and selling our professionally engineered mykitchen and Popflix products, our control brand clients are the talk of the town – in the best way possible. 



Home is where we want to be, and our kitchens are the hub of the household.  MyKitchen was developed to be a brand that gears its focus to simple but hardworking tools that get the job done. MyKitchen follows trends and offers consumers options to make their time in the kitchen a fun and stylish one. MyKitchen is what you make of it; what you want for your own home – your kitchen, your way. 



Nothing adds to the movie experience more than the smell of freshly popped popcorn. Sit at home, stream your favourite movies and TV shows and enjoy a snack made easily by one of the unique offerings from Popflix Appliances.



When you want something bad enough, you have to have it! We have taken the guesswork on how to get whatever it is you’re craving at home when you need it. From specialised appliances that offer that gourmet twist, to products that are geared towards the ever-growing cannabis market, Crave makes the equipment you need.  

Old El Paso™

Want a getaway from the everyday? Turn on some music, invite some friends over or tell your kids they are in for a special dinner at home. Old El Paso™ products turn your kitchen into a Mexican and Tex-Mex cantina – and you are the chef!

Old El Paso™ has been supplying Mexican style foods to the US market for over 80 years. Named after the town of El Paso, Texas – back when this area was still part of Mexico.  The brand (owned by General Mills) was the first to introduce mainstream America to Mexican cuisine. 

Old El Paso™ brand Appliances, Bakeware, Cookware and Gadgets can work in conjunction with the delicious food offerings offered at your supermarket or ingredients in your own kitchen to create a little bit of Mexican mealtime magic at home. These products allow you to create easy, delicious and unique meals that bring the Old El Paso™ flavor to your table that your guests will love!

Old El Paso and associated words and designs are trademarks of General Mills, used under license. ©General Mills